Released on = May 21, 2007, 8:57 am

Press Release Author = Tina Masters

Industry = Real Estate

Press Release Summary = The current buyers market has created two major problems for
real estate agents and how they get their customers:

Press Release Body = Key West , Fla./May 22nd, 2007 --- The current buyers market
has created two major problems for real estate agents and how they get their
customers:
1. The majority of agents have built their business around listings, while only a
smaller percentage have aggressively marketed to buyers, even though the highest
majority of buyers are online.
2. Only 11 percent of a typical Real estate agents advertising dollars has been put
to online use. The majority is still spent on expensive print ads.

Key West REALTOR, Tina Masters remarked, \"Real estate is one of the most searched
terms in Google and according to the National Association of Realtors, over 74
percent of buyers go online, and of these, 78 percent find their real estate agents
on the internet. The statistics indicate that agents need to shift priorities and
actively go after online buyers.\"

That is exactly why; I have launched a Key West web site that answers all the
questions a Buyer would want to know about investing in Key West and the lower
Florida Keys.

When asked about how the site came about, Tina remarked, "It's amazing to me how
many sites a person has to wade through to get information about Key West and the
lower Florida Keys. Most sites ask you to fill out forms and wind up giving only a
glossed over picture and provide very limited content. In today's market people want
real information such as, cost of living, employment, health, arts and culture, the
weather and more.

With Tina's new site launch, at www.yourkeywestagent.com all this comprehensive
information is finally available in just one site. The benefits for a person looking
to relocate or invest are incredible. This new completely comprehensive site is a
Win/Win situation for everyone


Web Site = http://www.yourkeywestagent.com

Contact Details = Tina Masters
Coldwell Banker Schmitt
Real Estate Co
1201 White Street #101
Key West, FL 33040
305.292.7440 direct line
305.923.0062 cell